SIDS and Kids Safe Sleeping Campaign

The 'Reducing the Risks of Sudden Infant Death Syndrome (SIDS) and Safe Sleeping Program was developed in close consultation with SIDS researchers and paediatric experts in Aistralasia and overseas.

The program provides parents, caregivers and health professionals with the latest information regarding safe sleeping practices for infants.

Program resources include a brochure, poster, cot card, doorhanger, frequently asked questions sheet and a scientific booklet for health professionals.  These resources are distributed free of charge to

hospitals, antenatal classes, maternal and child health nurses, doctors,

child care centres and the community at large.

The campaign has evolved to become 'SIDS and Kids Safe Sleeping' campaign and is the largest non-government funded public health campaign ever established in Australia.

Since its inception in 1991, the campaign has reduced the rate of SIDS deaths by 73%, saving the lives of over 4000 babies Australia wide.

SIDS and Kids also provide the following additional education services:

• Information help line for concerned parents (and others) seeking advice on childcare practices.
• Education workshops on management of sudden infant death for emergency service groups including the police, ambulance, hospital and fire and rescue.
• Community education talks and workshops to the general public, schools and interested parties.
• Education and supervision of volunteer peer support workers.
• Professional development seminars for heath professionals, midwives and medical practioners.